AM Master Playbook

AM Master Playbook

Type of Businesses


  • SME

  • Designer Brand

  • Retail Brand

  • Manufacturer Brand

  • Distributor




Playbook

This playbook aims to note down techniques and tools that can be used to scale a 360 partner or 360 products. This is a master file built on sharing all case scenarios we used in the past and helped our partners to scale. It usually depends on the partner's vision of scaling the brand and the techniques he wants to adopt to scale his business at LAAM. 


  • R&D

  • Pricing

  • Supply Chain

  • Content

  • PR

  • Social Media Management

  • Website

  • Ads


R&D

  • New Designs in their existing portfolio (Same as their most famous pricepoint)

  • Inspiration from their existing best sellers and creating similar designs

  • Colorways of best sellers (if a design is Superhit, then 4-7 colors, and for other hit designs, 2-4 colors)

  • 1 Level Up - Create a new category in a higher price range

  • 1 Level Down - Create a new category in the lower price range

  • Create an unstitch category if it does not exist.

  • Offer best sellers of stitched designs in unstitched variants

  • Offer best sellers of unstitched designs in stitched variants

  • Recreate their top-selling designs in a low price range. For someone who is selling a bridal at 350,000 and later offers a similar design in 

  • Kidswear - Design Mini-Me versions of their best-sellers

  • Kidswear - offer colorways in Mini-Me version of their best sellers

  • Review laam.Check categories and sort them by best sellers. Check out top-selling designs and colorways for inspiration. 



Pricing

  • Fundamental Rule - Offer the best possible prices from Day 1 

  • Pricing Formula for Scaling - For Businesses on LAAM, the price formula is usually:


Full Price Model

Retail Price = Cost + Brand Margin + LAAM Commission (Incl PRA + ST)


Discount model 

Retail Price = Cost + Brand Margin + LAAM Commisson (Incl PRA + ST)+ Discount Margin

Discount margins are usually kept min 30% and above to attract customers.


  • Considering the competition and selling in bulk quantities, brand margins usually add 10-20% to their cost. 

  • If the brand vision is not to offer any discount, then Retail should be set at the best possible price. 

  • The essential Rule is to offer the best price for a lifetime. Sellers will gain customer trust if their pricing remains the same and there is no sudden change in pricing. 

  • Pricing can be changed occasionally only in case of an increase in the cost of production. 

  • Retail Pricing on the brand and LAAM websites should always be the same.

  • For brands to get more sales at LAAM, their discount price on LAAM should be more than their website. 


Supply Chain

  • Dark Green and Light Green Designs should always be in stock. 

  • All variants of Green products should always be in stock

  • Dark Green designs min 45 days stock should always be in stock.

  • Light Green Designs min 30 days stock should always be in-stock.

  • Launch new collections' initial inventory based on a historical performance prediction.

  • If the historical prediction isn't available, launch with minimum inventory, explore first, and exploit later. 

  • View the partner's app dashboard for stock-level predictions. 


Content

  • Better content leads to more conversions.

  • Always do a campaign shoot if brand production and sales expectations exceed 3Million per month.

  • Some tips for content 

Try and use daylight in the shoot, and the shoot shouldn't be dark

Angles should be front, back, closeups, work close-ups, or any other details you want customers to see. 

For a campaign where the plan is to do 20 Million+, two shoots can be recommended

1- Campaign Shoot

2- Product Shoot

Two images are always helpful for better conversion. 



PR
- Only do PR for best sellers

- Use Celeb if the sales and production plan is min 10M+ months else, use influencers.

- Always use faces that help in more conversions

- Use LAAM PR as a service to explore more. 


SMM

- For 360 brands, ask for a dedicated UTM link from LAAM and use it on social media pages, posts, and stories.

- Post engaging content to get more reach and engagement.


Website

- AI-driven website that can dynamically place the products for maximum conversion.


Ads

-Run ads on your LAAM collection or product pages to boost traffic and sales. 

-Awareness campaigns help the brands to gain customer trust 

-Use LAAM Ads as a service to explore more. 



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