Product Guideline Policy

Product Guideline Policy


LAAM product guideline policy outlines standard guidelines for Seller that needs to be followed when uploading products on LAAM website.

The policy is in addition to, and in no way limits, other obligations that are included in LAAM’s official contract.

1. Restricted Products:

  • Restricted products that increase the sexual drive, items which are directly or indirectly related to it will not be allowed to sell on LAAM.
  • The product will be removed immediately and the seller account will be deactivated permanently.

2. Counterfeit Products:

No seller will be allowed to sell counterfeit products on LAAM. This includes but may not be limited to:

  • Items that bear exact similarities in terms of cut, design, embellishment with any other Pakistani products to deceive buyers into thinking they are made or sold by the owner of the other product’s brand.
  • Items that apply for a trade mark (e.g. brand or character logo) on the product, the packaging or anywhere in relation with the product, without authorization by the trademark owner. (fake Tory Burch logo bag, fake Gucci buckle)
  • In case of products similarity of two brands selling on LAAM, LAAM has the right to take action against the brand, based on the collection/ product launch date.
  • During the time of investigation both the vendor products can be made inactive
  • Once the investigation is complete, LAAM has the right to delete product that was launched later from the website to temporary block the vendor for 2 weeks

Exception: Inspiration taken from global and local trends are acceptable, however, the shoot has to be unique and distinctive  to the brand.

3. Incorrect Product Categorization

  • Tagging products in the wrong category will not be allowed for any reason. This may lead to seller being penalized.

4. Misleading Product Description

All sellers are obligated to provide accurate & complete information when uploading products. This includes but may not be limited to:

  • Accurate information about product design, color, no. of pieces, sizing, and variation
  • Correct details mentioned exactly the same as the actual article
  • If a seller makes any changes in Product description during campaign or after product upload, LAAM has the right to temporary restrict the seller account

5. Pricing Policy

  • In case of any price discrepancy seen in terms of selling on a lower price elsewhere, LAAM has the right to delete the product from the website.
  • seller products can also be temporarily restricted till the price is corrected and matched. In case the policy is violated twice vendor can be restricted for 2 weeks
  • LAAM does not allow sellers to inflate retail prices to show a higher discount.

Exception : Sales discount may vary

6. Keyword Spam

  • LAAM will not allow any seller to spam keywords for improved search-ability and to circumvent the sales process.
  • This may lead to search blocks for the vendor and its related products.

7. Uploading a blocked product with some other name

  • Incase a different name is used to upload a product due to any reason, vendor account can be deactivated permanently

8. Communication with Customer

  • No contact details can be shared or mentioned in any of the descriptions or product pictures.

9. Product picture guideline- policy

  • Brand needs to ensure that the picture uploaded exactly matches the description and the actual product
  • Incase brand wants to showcase a different cut & pattern two variants will be shot and posted on LAAM Website.
  • Primary image must include the front of the product and needs to be inline with the actual product
  • Minimum of 4 pictures to be uploaded of each product. Essential for product upload- full front shot, side shot, backshot, closeup- depicting fabric quality, work quality. Incase of bottoms/ sharara dupatta, closeup shots are also required, in case on 1 pc only mid shot is also required.
  • For couture items, videos can be shared with the pictures for customer understanding.
  • Exact Weight to be included in product description

Blocking Levels and Related Actions

1. Warning

Warning email will be shared through Email, SMS and sellers App notification.

2. Temporary Account Restriction

Seller accounts can be made inactive. Product will appear on the website as sold out Product & Vendor

3. Permanent Account Deactivation

Seller accounts can be permanently deactivated. Seller will not be allowed to sell on LAAM.


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